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We are aiming at trebling our sales turnover in five years

Venugopal Pillai ,  Monday, January 23, 2012, 14:13 Hrs  [IST]

Adrian D'Souza— Adrian D'Souza, Director, Southern Power Equipment Co Pvt Ltd

Part of the multifarious Deccan Group, Bangalore-based Southern Power Equipment Company Pvt Ltd, popularly known as SPEC Transformers, is a leading manufacturer of distribution and power transformers. In an exclusive interaction, Adrian D'Souza speaks on the company's evolution from its humble beginnings, and shares his growth plans for the company. He also gives insights into how stringent enforcement of guidelines by power utilities could correct many aberrations in the transformer industry, and ensure power quality and sufficiency for rapidly developing India. An interview by Venugopal Pillai.

To start with, tell us in brief on SPEC's journey of growth into a manufacturer of power transformers.
SPEC Transformers is part of the Deccan Group, a multi-product diversified industrial group with the turnover of Rs200 crore. Based in Bangalore, SPEC Transformers commenced operations in 1975 with the manufacture of distribution transformers up to 500 KVA. With the passage of time and increasing market demands, we diversified into larger transformers gradually expanding to our range from 25KVA /11kV distribution transformers up to 31.5 MVA/132 kV power transformers now.

It has always been our culture to produce quality products and to this end we have sourced transformers for repair in order to study the causes for failure and correct them. To our surprise, our study of failed transformers revealed many simple causes even from household names of large producers. We successfully eliminated these flaws while designing our own transformers.

How does SPEC plan to gear up to meet growing demand for transformers given that India is likely to spend Rs6.5 trillion in the power T&D sector in the XII Plan period?
In the transformer sector, capacity addition has already taken place among all medium and large scale manufacturers. SPEC Transformers is located in a sprawling factory campus and is fully geared to double its manufacturing capacity with addition of balancing equipment. Further we have a greenfield expansion plan for manufacture of higher rating transformers up to 220kV/400kV for which land acquisition has been completed. The project study is in advanced stage and we should be in line with the project in the next two years.

We understand that India has a plethora of distribution transformers makers in the unorganized sector that are allegedly responsible for substandard equipment getting into country's power grid. What is your view?
On the phenomenon of substandard distribution transformers from the unorganized sector this is largely true on account of the unsustainable and "non-business like" attitude of state electricity boards and discoms across the country.

Quality norms are not being enforced due to poor ability and lack of will in enforcement of regulatory measures. Further the insistence on awarding contracts to the lowest bidder inherently is a breeding ground for inefficiency and poor ability. Since there is no vendor development program or even a statistical base to monitor and reward performers, the only way of finalizing orders is to place them on the lowest-priced bidder! This results in substandard transformers getting into the system.

Unless electricity itself is rightly priced and the quality of electricity delivered is adequately monitored there can be no escape from the current system of allowing state electricity boards to wield complete monopoly over purchase of transformers.

We hear that India is facing difficulties with respect to availability of prime grade electrical steel (CRGO/CRNGO steel). What is the ground reality?
Well, SPEC Transformers has never faced this problem! Prime grade electrical steel is always available but at a price. The issue before everyone is whether the price is sustainable based on product offering. The myth of non-availability is further perpetuated by manufacturers who cite this is a cause for their inability to supply quality transformers.

Southern Power EquipmentWhat is your view on Bureau of Energy Efficiency making it mandatory for distribution transformers to carry a "star" rating?
This move is fully endorsed by SPEC Transformers as this is the only way to ensure quality in a market starved of it. The issue before all stakeholders however is how to enforce and regulate the purchase of star-rated transformers in a way that will make the all utilities and manufacturers comply with the regulations. Strict penalties for defaulters which have been proposed should be enforced thereby weeding out unscrupulous manufacturers and traders.

All utilities and users should also be regulated while issuing tenders for transformers to ensure that only star-rated transformers are procured and no exceptions should be tolerated.

Does SPEC cater to the exports market? Which countries hold high potential for SPEC transformers?
As of now, our exports are minuscule. However, markets in the Middle East and East Africa hold high potential for exports of transformers. SPEC transformers have been airlifted to Liberia for iron ore projects.

What is your view on the emerging demand for dry type transformers in India, given the growth in urban infrastructure like metro rail, airports, commercial complexes, etc?
There is a very important role for dry type transformers given the fact that they can be used in enclosed spaces typically found in metro rail projects, airports and complexes. However this is a niche market heavily dependent upon consultants and specific projects. This market will take time to grow. For us, this could be a product typically meant for augmenting the existing product lines to broad base our manufacturing line.

Tell us about SPEC's testing facilities and also share your views on the perception that India has inadequate testing facilities when it comes to high-voltage equipment like high-rating power transformers.
At SPEC we have a full-fledged in-house testing facility to test every facet of a power transformer for all routine tests prescribed under the specification. Insulation resistance dielectric strength, high current and high voltage withstand at both power frequency and elevated frequencies and frequency response analysis of power transformers. We also conduct temperature rise test to verify the cooling and thermal efficiency of the transformers. Wherever required we get our transformers tested at CPRI centers across India for specific short-circuit and high voltage impulse tests across our product range.

CPRI and ERDA in India have adequate testing facilities to cater to the growing demand for testing of high capacity power transformers.

Do Indian transformer makers face competition from imported transformers? What is your opinion about competition from China in particular?
Apart from the recent UMPP projects, imported transformers have still not made their presence felt to the extent that local manufacturers are discomforted. The threat from China is ever present given the huge capacity installed and their ability to subsidize transformer exports by virtue of artificially low yuan exchange rate. Given the recent depreciation of the rupee to the dollar this has made our transformers expensive on account of the high prices Indian manufacturers pay for CRGO, copper, oil and steel. This renders Chinese products competitive in price.

Please discuss some corporate milestones that you would like to see SPEC Transformers attaining in the medium term, say 5-7 years from now.
Given that India will add 80,000 mw of power in the next five years we expect to rapidly ramp up and expand our turnover up to three times in the next five years. Further, given that SPEC Transformers enjoys the solid reputation for quality and reliability in the market and with the management's vision of uncompromising adherence to quality norms, we expect that we shall be on target to meet these goals.
 
                 
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