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We see big upside potential in the non-utility segment

Anurag Mundra ,  Monday, January 23, 2012, 15:28 Hrs  [IST]

Anurag Mundra— Anurag Mundra, Director, M & B Switchgears Ltd

Incorporated in 1976, Indore-based M & B Switchgears is a leading name in the field of distribution transformers, power transformers and special-purpose transformers. Anurag Mundra, in an exclusive interaction with Venugopal Pillai, dwells on a number of important issues in the Indian transformer industry like BEE's mandatory star-labeling programme for distribution transformers, lack of high-voltage testing facilities in India, competition from China, etc. About his company, Mundra observes that the approach of continuously changing the market-mix and focusing on industrial clients has paid rich dividends.

With India expected to add 15,000 mw of new power generation capacity per year, with matching T&D infrastructure, how do you see the prospects for the Indian transformer industry?
At present India has total power generation capacity of around 1,70,000 mw, generating approximately 800 billion units (kwh) annually. This generation is dominated by thermal power plants to the extent of 65 per cent. Given the supply side bottleneck in coal, at both availability and price front, capacity addition of 15,000 mw per year for the next few years seems little optimistic. However energy shortage of 9 per cent and peak demand shortage of 10 per cent reflects good demand potential. It is a well known fact 1 mw of power generation capacity requires 8 mw of transformers. Hence even a humble growth of 7-8 per cent in power generation added with the replacement demand, portrays a very bright picture of the Indian transformer industry.

We understand that M&B currently has an annual transformer manufacturing capacity aggregating 9 lakh KVA. Do you have plans to scale up this capacity in keeping with the projected demand?
We have recently completed our expansion; we don't forecast capacity addition in near future. However, the search for a better product and market mix is a continuous process at M&B.

With lack of availability of prime CRGO often cited to be a major concern in the Indian transformer industry, do you see the situation improving after the proposed Steel Quality Control Order comes into force?
Though availability of CRGO has improved in past 6-8 months, we don't foresee any improvement because of the proposed Steel Quality Control Order.

India allegedly has a large number of transformer manufacturers in the unorganised sector, particularly with respect to low-rating distribution transformers. What is your opinion?
Yes, the transformer market in the sub-33kV segment is largely dominated by unorganized sector. Though process and quality systems are challenging issue in unorganized sector, this sector is significantly contributing in Gross Domestic Product and in providing local employment.

M & B SwitchgearsDo you see the mandatory "star-label" programme for distribution transformers having a positive impact?
The "Star-Label" programme will have positive impact in the long term. Electrical utility companies are not very keen to purchase star rated transformers. Effective execution and supervision of star label programme will give positive result.

India is moving to the EHV and even UHVAC power transmission regime. In keeping with this, do you intend to graduate to producing higher-kV transformers?
At present we are focusing only upto 132kV segment.

We understand that majority of M&B clients are power utilities. What is your plan for penetrating the industrial segment and even designing niche transformers for special applications?
Since the last two years we are changing our market mix and targeting significant revenue from non-utility companies. Our transformers have got much needed appreciation from steel mills and mining companies. Converter duty transformers, dual ratio transformer, AVR, K-class transformers, special duty transformers have been accepted by the market and we see a huge upside potential in this segment.

What is your opinion on the availability of testing facilities in India, particularly with respect to high-rating equipment, like power transformers?
Though testing facility for the higher rating transformers requires huge capital investment, in the past it has been observed that stoppage of testing activity has restricted developmental plans of various companies and virtually all the R&D activities came to a standstill. With huge pendency of electrification in country and lack of standardized specification, our country deserves one more testing facility for higher rating transformers.

M & B SwitchgearsWith India expected to widespread addition to its transformer installation base, coupled with ageing of existing transformers, how do you rate the prospects of maintenance and repair of transformers as a standalone business?
The prospects for maintenance and repair of transformer on a standalone basis are bright but this requires a little caution from both the sides, and not to repair transformers whose designs are outdated.

How has been M&B doing on the exports front? Which countries do you currently export transformers to?
We are not exporting transformers. However a certain part of sales is classified as deemed exports.

We hear of reports of Chinese transformer companies planning to set up shop in India. What is your take on this matter?
I wish all the very best to Chinese companies. I would like to quote the Late Shri Aditya Vikram Birla, "we should not be afraid of competition, let the competition be afraid of us!"

Tell us in brief about your diversification in the solar power business.
India being a tropical country, sunlight is available for longer hours with high intensity. Hence solar energy has great potential. Moreover modular structure (solar photovoltaic) allows decentralized distribution of energy and power production as per need.

M&B has rich experience of more than 30 years on the transmission and distribution side of power, it's a logical extension and not diversification for us to move to generation side. We are putting up 6 mw (2 mw in first phase and 4 mw in the second) of grid-connected solar PV plant in Madhya Pradesh.
 
                 
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