— Gautam Awasthi, GM-Marketing, EMG,
Agilent Technologies, India
Agilent Technologies Inc. is the world's premier measurement
company and a technology leader in chemical analysis, life
sciences, electronics and communications. In an exclusive
interaction, Gautam Awasthi takes us through the electronics
measurement (EM) business in India. Awasthi asserts that with
huge investment outlined in the power sector will lead to a big
growth in the T&M market. He also explains Agilent's philosophy of
being more of a technology enabler for scientists and engineers
around the world.
How has the growth of Agilent's electronic measurement (EM)
business been in India over the recent years? What do you see
as the biggest growth drivers?
The test and measurement (T&M) industry in India has
performed very well in the last few years. As electronics
technologies evolve, Agilent Technologies stays one step
ahead with its mantra of Anticipate-Accelerate-Achieve:
anticipating customer's test and measurement needs,
accelerating their tests/time-to-market with reliable products,
and helping them achieve their goals.
Agilent offers the broadest T&M portfolio from a single
vendor in the market today. From consumer electronics to
homeland security, from wireless and wire line communication
to network deployment, Agilent offers its customers
unmatched breadth and depth of measurement tools and
expertise.
India's T&M industry has seen good growth in last few years
with the increasing investments in design, R&D and
manufacturing for all major electronics markets including
telecom, aerospace, defense, automotive, consumer electronics,
contract-manufacturing, semiconductors, etc.
Markets in 2012 have been cautious due to the prevailing
economic climate but it is being seen as a temporary phase
especially with large nascent markets like India. Fundamentals
around investments by private players in the country are still
very strong, and some of the government policies like the
National Policy for Electronics & National Manufacturing Policy
would be a further shot in the arm for the electronics and test
equipment market growth in the country for the next many
years to come.
Oscilloscopes, as we understand, have been Agilent's scoring
point in India. Tell us more on Agilent's oscilloscope market
in India.
Oscilloscopes are the fundamental test & debug tools in all
spheres of product development and manufacturing.
Oscilloscopes have evolved from the traditional analog scopes
to high performance digital oscilloscopes. Modern day
oscilloscopes have extremely high speed ADCs and loads of
memory. They have unprecedented analysis capabilities and
more and more automated compliance software. Modern day oscilloscopes also have very high fidelity high bandwidth
modular probing systems.
Agilent is the fastest growing oscilloscope company in the
world since 1997, according to Prime Data and has grown a
considerable share in the local Indian market over the last
couple of years, driven by our superior product quality and
performance, and the best price-value.
Most of Agilent research in oscilloscope is focused on solving
customers' debugging issues and enabling their forays into
new technologies of the future. Agilent endeavour is to provide
a good user-experience, in addition to being a 'technologyenabler'
for scientists and engineers around the world.
The power sector is witnessing unprecedented growth in terms
of envisaged capital investment. How does Agilent intend to tap
this booming market?
Power is an essential requirement and a basic human need. The
growth of an economy depends on the power consumption and
its availability. Even the government authorities understand
this, which is the reason they are investing Rs.14 trillion in the
power sector. The sector is expected to create 6-7 lakh job
opportunities in 2012-17.
The future for the Indian T&M equipment industry is certainly
very bright. This optimism essentially comes from the country's
power sector ambitions. India is set to add around 15,000 mw of
new power generation capacity per year, over the next 5-7 years.
New power generation plants and supporting evacuation
infrastructure will positively influence prospects of the T&M
equipment industry. It is also pertinent to note that Indian power
transmission is moving to the EHV and UHVAC class, which will
generate demand for even more sophisticated equipment.
As in any technology, power electronics and electrical
segment is going to witness some new technological
advancement. We will definitely see some new sophisticated,
high performing instruments though at more economical costs.
Agilent Technologies has always been working closely with
organizations working on emerging technologies, partnering
them on their T&M needs.
Also when we talk about ultra-high-voltage levels, safety is a
primary concern. Technicians or engineers working on such
platforms require instruments which can not only provide
reliable, repeatable and fast results but also it should be safe
and easy to operate. Our quality certification procedures check
on each and every instrument as per the latest safety standards.
Please discuss Agilent's R&D set up in India. Has Agilent faced
paucity of specialized manpower for its R&D activities?
We partner our customers as "technology-enablers" and
always strive to be ahead of the technology curve when it
comes to our products and solutions. Throughout its history,
Agilent has invested heavily in R&D, firmly committed to
technology leadership and our research laboratories identify
and enable technologies that advance measurement, create
compelling customer value and achieve sustainable
competitive differentiation. In fiscal 2011, we invested 11 per
cent of revenue in R&D across the board, organically outpacing
the market and as India is a big market, we will continue to
focus on R&D centers.
We at Agilent Technologies believe in technological
advancements, we are diligently working towards innovating
new technologies. India has a huge R&D pool with low cost
advantage. Besides, the country has emerged as a vast
potential market. Keeping these factors in mind, we set up an
R&D centre in India. All our R&D activities are centrally driven.
Agilent serves five market verticals-chemical analysis, life
sciences, diagnostics, electronics and communications. On top
of these is a common pool of researchers under Agilent Laboratories, who are looking at cutting-edge futuristic
research & innovations.
India is moving towards imbibing the "Smart Grid" culture.
Does Agilent have specialized products/services to this effect?
The smart grid is revamping the electricity delivery network
from electrical generation through the end-use customer with
improved costing, efficiency, reliability and security. Smart
grids leverage the latest in digital and information technology
such as microprocessors, communications, advanced
computing, and information technologies that provide
advanced two-way communications between utility provider
and energy consumer. These changes are resulting in a
multitude of new smart grid devices with more advanced
electronic designs that must seamlessly integrate into the grid.
These more advanced designs require new modernized
manufacturing test strategies in order to meet the cost, quality,
delivery and reliability expectations of smart grid
stakeholders.
Smart-grid implementations include generation stations;
step-down and step-up substations; and various residential,
commercial and industrial customers. Smart meters must be
tested before they are deployed.
Agilent offers comprehensive board test solutions that
respond to the need for new, modernized test strategies for
smart meter manufacturers. Agilent solutions enable
manufacturers to perform comprehensive in-circuit test (ICT),
functional circuit test (FCT) and combination test (ICT + FCT in
a single test) at the assembled PCBA level, with the goal of
assuring product quality and greatly reducing costs.
Tell us more on Agilent's offering in the solar power sector.
What are your expectations from India given the big solar
power ambitions?
Agilent has the largest portfolio of power and measurement
products to meet the testing needs of the solar industry.
The explosive growth in the solar industry has intensified
the need for solar cell, solar module and MPPT/inverter
test and measurement solutions. The challenge is
to differentiate your solar product. Competitive
differentiators are efficiency, yield and reliability. Agilent
powers the solar revolution with industry leading power
supplies, electronic loads, parametric analyzer, source
measure units (SMU), DMMs and data acquisition systems.
Agilent has a broad range of solutions for R&D and
manufacturing engineers developing solar products. For
instance, Agilent's E4360 solar array simulator allows
simulation control over a wide-ranging MPPT/Inverter module
performance.
Please summarize your outlook on India's T&M market, and
your prospects for Agilent in the subcontinent.
The measurement market will grow in the coming years.
Industries belonging to the aerospace and defense,
automotive, general electronics manufacturing, security,
communications, pharmaceutical, life sciences and services
sectors have been the primary drivers of this growth. There is
an increasing spend in all these sectors in India. As a result,
measurement products that are suitable for these markets are
being conceived, innovated and developed in India. The
measurement market in the electronics and the bio-analytical
areas that serve the above mentioned segments has
experienced a very robust growth in India.
In order to tap this growing market, Agilent Technologies is
continuously innovating and launching new products and
solutions which can fit into R&D bench or onto manufacturing
belt. Also as support and calibration is key aspect for T&M
products, we are expanding our current NABL accredited
service & calibration lab at Bangalore so as to provide quick
support to the customers. |