What are current trends in the Memory Market?
Memory solutions is what Kingston started business with, way back in 1987. The industries have been using the DDR3 memory technology for a long time in the systems. We have been seeing subtle changes in the consumer’s buying behavior where their preference gradually shifted from 1333MHz to 1600MHz and then to 1866MHz frequencies for better performance. Ever since the advent of DDR4 in India, there has been a high adoption rate with consumers, corporates, enterprises and datacenters. With higher density chips and better performing hardware, an average consumer now prefers an 8GB DDR4 memory module.
How is Kingston looking at its Indian operations? What are the top most priorities here?
For us at Kingston, India is a key market that has shown sustainable growth over years. It offers a humongous scope for businesses are open to the idea of new technologies. We have even created certain product SKUs in our portfolio that cater to only markets like India, where the consumer seeks value for money.
Our main focus remains on helping corporates and consumers upgrade systems with memory and storage solutions for better productivity and their business. On a parallel note, we are also working with eco-system partners for developing multiple national platforms for gamers here. Our priority in India is same as other regions, which is providing high performance products at a competitive price and without compromising on quality or after sales service.
How many channel partners and distribution you have in India? Do you also provide after sale service?
The sheer vastness of the Indian market as well as its diverse demands of our consumer, calls for an efficient network of Channel Partners. They are indispensable for a growth and Kingston is blessed with a dynamic mix of Channel Partners. Our Channel Partners understand the consumer as they have a first-hand interaction with them. This mere interaction propels the demand of our products. Hence, we never undermine the contribution of our Channel Partners.
Given that India is a price-sensitive market, we go beyond the sale of products and offer a promising after sales service. While our memory modules come with lifetime warranty whereas flash products come with more warranty period than industry benchmarks.
Being the independent memory manufacturer what are upcoming technologies to come up in the market?
Our product propositions in India are targeted at multiple user base – gaming, corporates, media houses, and tech enthusiasts. Very recently, we have announced the launch of Kingston 2 TB DataTraveler Ultimate, the world’s highest capacity USB Flash drive at CES 2017. Also with DDR4 setting in the mainstream market, it is a technology to look out for. We have strong strategic plans for the entire HyperX range of products, to bring more value for the performance oriented users for that they believe in performance, looks and functionality.
How do you see the competition in the market? What are your future plans for the Indian market
Due to the volatile, unpredictable nature of the Indian market, we do face austere competition. But Kingston remains an undaunted brand. To satisfy the expectations from us, we do have an entire range of products lined up for this year. These will be for the PC, audio and gaming enthusiasts and also for serious workaholics from corporates and enterprises. This year, we also will try to reach more tier 2 and tier 3 cities with our products.
Creativity & Innovation are the driving forces for growth, development and progress in this knowledge economy. What is your organization’s commitment towards R &D
Creativity is the base of our designs and we have been applauded for this. Just recently our HyperX Cloud Stinger headset won an international award for the ‘Leader in World Class Headset Design’ at IF product design award 2017.
Indian consumers are typically price conscious and Kingston has a plethora of products in different price points to suit all. Our strenuous efforts has given us an edge over our competitors and made as front runners in the competition. Our R&D team does extensive studies on the demand pattern of our consumers. They attempt to understand the consumer’s needs to suit them better.