Eveready Industries India Ltd,
India's largest marketer of dry cell
batteries has upgraded its torch
and lamp portfolio by launching new
age models and improved packaging.
"Our portfolio has been designed
keeping in mind the technology
enhancement of our torches and lamps.
New torch models in various colours,
shapes, price points and light output
have been designed in line with
consumer preferences," Deepak
Khaitan, Vice Chairman, Eveready, said
in a release.
In a country where around 40 per cent
households do not have access to
enough electricity and require basic
sources of light to sustain themselves,
Eveready provides portable lighting
solutions to more than 60 million
households, a company statement said.
Eveready is India's largest marketer of
dry cell batteries selling about 1.2 billion
units annually. It is also the largest
marketer of torches selling more than 20
million pieces in a year. Eveready also
other utility products like rechargeable
batteries, CFL and GLS lamps.