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Crabtree expansion in South India

Em News Bureau ,  Thursday, July 26, 2012, 17:34 Hrs  [IST]

Havells India Ltd is planning to expand its Crabtree brand's footprint in the south Indian market with the launch of a new range of premium switchgear products. To this effect, the company has invested over Rs.10 crore in machinery and design to equip its manufacturing plant in Baddi, Himachal Pradesh.

Havells has shown over 20 per cent growth in the south Indian market, with the largest growth coming from Tamil Nadu. Havells has spent the last three years enhancing Crabtree's product portfolio in consultation with architects and construction firms. The new switchgear range of products includes miniature circuit-breakers, distribution boards and residual current circuit-breakers.

The premium switchgears will gel with the aesthetical design of houses, and even have the ability to provide a separate earthing line, it is learnt.
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